When we gear up for Valentine’s Day, we do it our way.

Over here at the Littlest we’re in the throes of a killer ring craze. Silver, gold, big, small, gigantic, pinkies, ring finger, rock and roll, girlie to the g — we’ve been seduced. Look and you’ll see why!

Clockwise from top left: vintage 1941 US Army Air Corps sterling and brass with onyx; sterling silver lace bands by Masami; Lauren’s magical Cleo in 18k gold with .85ct center stone; Daisy’s tiny lil sterling engraved pinky pirate anchor with two bitsy diamonds; an in-house Fiat Lux number with rose cut diamond in a hammered 14k white gold band; oodles of speckled and pointed gold bands – the ladykillers we call them collectively – from our friend Claire.

We’re rolling out a set of collaboration x FL exclusives from each one of our designers this year — from stars pictured above like DS Metals (giant skull with tiny diamond), Lauren Wolf (white opal druzies), Digby & Iona (Abe Lincoln signet and wax seal) and lots more. We’ll be posting them as they come in and we roll them out. The idea is simple: one piece from each maker that reflects both the core of their line and our clients’ feedback. So, think of this as an embodied love letter from all of us to you. Stop by the shop to check them out in person or, if you’re not in town, our new, improved and totally shoppable website is right around the corner!

It’s the End of the World again. But this time we have all the diamonds.

Join us for our 2nd Annual End of Days Holiday Party — the official public release of the newest section to the shop — the big diamond rings. Moving, unusual & happily conflict-free, we’re excited to now offer special keepsakes for now and for generations to come.

And oh, yes, it’s the End of Days. So there will be drinks. Lots of them. At least until midnight. Check out the nod from Refinery 29 then celebrate the end of the year with us!

What: LookBook Release Party + Sale
Where: Fiat Lux San Francisco
When: Friday, October 19th, 6-10
info / rsvp: FB Event Page

Top — 1985 gold-plated Gianni Versaces: 300$
Bottom — early 80s 24k electroplated Ellesse Italias: 200$

You know you’re from the Bay Area when you wake up at 4 a.m. to the familiar rumble and roll over and go back to sleep. Seriously, though, how shitty would it be if it were the bigger one? Enter Fiat Lux and SF’s Department of Emergency Management. From now till the 18th, SFDEM’s hosting the city’s first Heroes Game. Rules are simple: find a few friends, download an app, then play some games to see whether or not you would die in a catastrophic event. Easy peasy!

Where do we come in? As you play the game you win points for, well, not dying in a catastrophic event. Points are matched with prizes — and we’re donating one of the top prizes in the game — the Benjamin Barrel: a one-of-a-kind hand fabricated pendant engraved with the City Seal’s Phoenix and made to hold your hundos in the event of an emergency. Seriously, though, it’s better than a damned PlayStation y’all! So sign up and win it! Even if you don’t win, you get to pretend you’re Batman for a (or another) week and maybe learn how much you would die in a catastrophic event. That’s a win-win-win.

Now go here and follow the links! SF Heroes Game.

On offer? A set of four precious rings handmade in-house:

• our signature lover’s knot in sterling silver — 35$
• two featherweight stack rings in sterling silver — 30$
• one featherweight stack ring in solid 14k rose gold — 55$

Rules are simple. Follow us on Instagram and Twitter, head over to the giveaway post on her blog, enter your handle in the comments section, and done! Good luck and happy reading! (Personally we’re hoping for a what-if-tikka-masala-were-an-outfit in the near future, so maybe put in a good word or two … .)

For some pre-kaleidoscope appetite whetting Katie sent over some pics of the freshest (and only the freshest) snakeskin baubles and they are, as expected, spectacular. Click here or here to go to the event pages for more details, check out these sweet event features from the lovelies at Refinery 29 and SF Indie Fashion, and start getting excited for our upcoming Friday night snakelights!